Famous for her avant-garde outfits, over-the-top per-formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. Read more...
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Famous for her avant-garde outfits, over-the-top per-formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans.
She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters"--passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.
In "Monster Loyalty "marketing expert Jackie Huba explores Gaga's biography and fan philosophy and iso-lates the seven lessons any business can learn from her. For instance...
Focus on your One Percenters: Lady Gaga is investing today in the audience she hopes to have twenty-five years from now. She spends most of her efforts on just 1 percent of her base, the highly engaged superfans who spread her message.Lead with values: Gaga stands out not just for her music but also for her message that it's okay to be yourself and to love others for who they are. When you connect with customers beyond just providing a product or service, you create a lasting bond.Give them something to talk about: Whether she's wearing a meat dress or delivering jaw-dropping performances, Lady Gaga knows what will get people talking. Making your business word-of-mouth-worthy cuts down on advertising costs and spreads buzz faster than anything else.
Love her or hate her, you can't ignore Lady Gaga. And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty.
- ISBN-13: 9781591846505
- ISBN-10: 1591846501
- Publisher: Portfolio
- Publish Date: May 2013
- Page Count: 214
- Reading Level: Ages 18-UP
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2013-03-11
- Reviewer: Staff
In this instructional tome, Huba (Creating Customer Evangelists, Citizen Marketers) examines the methods entertainer Lady Gaga has used to build one of the most passionate fan bases around. The book is broken down into seven key lessons for businesses to focus on their one-percenters, lead with values, build community, give fans a name, embrace shared symbols, make fans feel like rock stars, and generate something to talk about. Huba deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business. Perhaps the most important lesson is how to build community, which Gaga masterfully does using her Web site and social media accounts, giving her “Little Monsters” front-row seats to every aspect of her life, whether she’s advocating for LGBT causes or simply feeling nervous about a hometown concert. In turn, those fans turn to her not only for music, but for life advice. A thought-provoking, well-executed look at one of the biggest music sensations of this generation. (May)