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Monster Loyalty : How Lady Gaga Turns Followers Into Fanatics
by Jackie Huba

Overview - Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans.  Read more...

 
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More About Monster Loyalty by Jackie Huba
 
 
 
Overview
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.

 
Details
  • ISBN-13: 9781591846505
  • ISBN-10: 1591846501
  • Publisher: Portfolio
  • Publish Date: May 2013
  • Page Count: 214
  • Reading Level: Ages 18-UP


Related Categories

Books > Business & Economics > Customer Relations
Books > Business & Economics > Marketing - General
Books > Music > Individual Composer & Musician

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2013-03-11
  • Reviewer: Staff

In this instructional tome, Huba (Creating Customer Evangelists, Citizen Marketers) examines the methods entertainer Lady Gaga has used to build one of the most passionate fan bases around. The book is broken down into seven key lessons for businesses to focus on their one-percenters, lead with values, build community, give fans a name, embrace shared symbols, make fans feel like rock stars, and generate something to talk about. Huba deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business. Perhaps the most important lesson is how to build community, which Gaga masterfully does using her Web site and social media accounts, giving her “Little Monsters” front-row seats to every aspect of her life, whether she’s advocating for LGBT causes or simply feeling nervous about a hometown concert. In turn, those fans turn to her not only for music, but for life advice. A thought-provoking, well-executed look at one of the biggest music sensations of this generation. (May)

 
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