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The Moral Molecule : How Trust Works
by Paul J. Zak


Overview - "Philosophy, economics, and biology have rarely been so entertaining." Matt Ridley, author of Genome
Paul J. Zak's proclivity for taking blood samples has earned him a nickname as the "vampire economist." But his sanguinary habit is backed by his scientific quest: What if there was a master switch for human behavior?
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More About The Moral Molecule by Paul J. Zak
 
 
 
Overview
"Philosophy, economics, and biology have rarely been so entertaining." Matt Ridley, author of Genome
Paul J. Zak's proclivity for taking blood samples has earned him a nickname as the "vampire economist." But his sanguinary habit is backed by his scientific quest: What if there was a master switch for human behavior? On, and people are loving and generous. Off, and they revert to violence and greed. By studying thousands of blood samples, Zak has pinpointed just such a switch: a brain chemical called oxytocin. Sprinting around the globe and into the human brain, The Moral Molecule is a dazzling narrative as erudite and entertaining as bestsellers like Flow, Drive, and Why We Love."

 
Details
  • ISBN-13: 9780142196908
  • ISBN-10: 0142196908
  • Publisher: Plume Books
  • Publish Date: November 2013
  • Page Count: 235
  • Reading Level: Ages 18-UP
  • Dimensions: 7.9 x 5.3 x 0.7 inches
  • Shipping Weight: 0.4 pounds


Related Categories

Books > Psychology > Neuropsychology
Books > Psychology > Social Psychology
Books > Science > Life Sciences - Neuroscience

 
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