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Music Marketing : Press, Promotion, Distribution, and Retail
by Mike King and Jonathan Feist


Overview - (Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing.  Read more...

 
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More About Music Marketing by Mike King; Jonathan Feist
 
 
 
Overview
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

 
Details
  • ISBN-13: 9780876390986
  • ISBN-10: 087639098X
  • Publisher: Berklee Press Publications
  • Publish Date: August 2009
  • Page Count: 211
  • Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 0.8 pounds


Related Categories

Books > Music > Instruction & Study - General
Books > Music > Business Aspects

 
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