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My Life in Advertising and Scientific Advertising
by Claude C. Hopkins


Overview - This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.  Read more...

 
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More About My Life in Advertising and Scientific Advertising by Claude C. Hopkins
 
 
 
Overview
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

 
Details
  • ISBN-13: 9780844231013
  • ISBN-10: 0844231010
  • Publisher: McGraw-Hill Education
  • Publish Date: July 1986
  • Page Count: 336
  • Dimensions: 9.01 x 5.91 x 1 inches
  • Shipping Weight: 1.1 pounds

Series: Advertising Age Classics Library

Related Categories

Books > Business & Economics > Advertising & Promotion

 
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