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In the Name of Gucci : A Memoir
by Patricia Gucci and Wendy Holden


Overview - The gripping family drama and never-before-told love story surrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter.
Patricia Gucci was born a secret: the lovechild whose birth could have spelled ruination for her father, Aldo Gucci.
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More About In the Name of Gucci by Patricia Gucci; Wendy Holden
 
 
 
Overview
The gripping family drama and never-before-told love story surrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter.
Patricia Gucci was born a secret: the lovechild whose birth could have spelled ruination for her father, Aldo Gucci. It was the early 1960s, the halcyon days for Gucci" "the must-have brand of Hollywood and royalty" "but also a time when having a child out of wedlock was illegal in Italy. Aldo couldn't afford a public scandal, nor could he resist his feelings for Patricia s mother, Bruna, the paramour he met when she worked in the first Gucci store in Rome. To avoid controversy, he sent Bruna to London after she became pregnant, and then discretely whisked her back to Rome with her newborn hidden from the Italian authorities, the media, and the Gucci family.
"In the Name of Gucci" charts the untold love story of Patricia s parents, relying on the author s own memories, a collection of love letters and interviews with her mother, as well as an archive of previously unseen photos. She interweaves her parents' tempestuous narrative with that of her own relationship with her father from an isolated little girl who lived in the shadows for the best part of a decade through her rise as Gucci's spokesperson and Aldo's youngest protege, to the moment when Aldo s three sons were shunned after betraying him in a notorious coup and Patricia once considered a guilty secret was made his sole universal heir. It is an epic tale of love and loss, treason and loyalty, sweeping across Italy, England and America during the most tumultuous period of Gucci's sixty years as a family business."

 
Details
  • ISBN-13: 9780804138932
  • ISBN-10: 0804138931
  • Publisher: Crown Archetype
  • Publish Date: May 2016
  • Page Count: 320


Related Categories

Books > Biography & Autobiography > Rich & Famous
Books > > Fashion & Accessories
Books > Biography & Autobiography > Personal Memoirs

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2016-03-14
  • Reviewer: Staff

This intimate memoir by the daughter of Aldo Gucci and his longtime mistress, Bruna, describes growing up in the shadow of the family at the center of the Gucci fashion empire. The memoir charts the love affair of the author’s parents and depicts the glitzy lifestyle of a man at the center of the fashion industry in the 1960s. Fashion magnate Aldo, a bon vivant man-about-town in Rome, Milan, and Hollywood, is credited with turning his father’s luggage business into a high-end international fashion house. The memoir culminates with Aldo’s nephew and lawful sons wresting the business away from him, and his subsequent trial for tax evasion. The most intriguing character, however, is the author’s mysterious, conservative mother, a former shop clerk who fell in love with her boss and was loyal to him—raising his (mostly hidden) daughter and keeping his secrets—until his death in 1990. She even tells her young daughter, “In truth, I was a better mother to him than I was to you.” This book is particularly successful as a personal story about growing up with the weight of illegitimacy on one’s young yet well-dressed shoulders. It is less successful in its idolization of Aldo Gucci, a man whom time—and his own brand, now more often associated with recent creative directors Alessandro Michele and Tom Ford—has mostly forgotten. (May)

 
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