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Networking Is Dead : Making Connections That Matter
by Melissa G. Wilson and Larry Mohl


Overview - Are you
... hoping your next networking event will be "the one"?
... collecting mountains of business cards?
... having countless breakfasts and lunches?
... thinking about what you give and get?

Then your way of networking is ...  Read more...


 
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More About Networking Is Dead by Melissa G. Wilson; Larry Mohl
 
 
 
Overview
Are you
... hoping your next networking event will be "the one"?
... collecting mountains of business cards?
... having countless breakfasts and lunches?
... thinking about what you give and get?

Then your way of networking is ... dead.

With social networks, teleconferencing, and webinars, you are able to meet more people in more ways than ever before. But that doesn't mean you're creating new possibilities through valuable connections.

Networking Is Dead offers a new approach to fundamental networking misconceptions. Authors Melissa G Wilson and Larry Mohl show it's the quality rather than the quantity of connections that counts. Their fable tells the story of connection expert Dan guiding Meredith, an outgoing social media expert, and Lance, a shy accountant, to build relationships that matter to them and their businesses. It shows an effective process that lets you:

- Deepen existing relationships and make meaningful new ones
- Connect across your own company to strengthen your business
- Find people with similar values to embark on mutually beneficial opportunities
- Leverage your connections instead of being overwhelmed by them

Networking Is Dead is an engaging story that provides easy-to-implement tips at the end of each chapter. This powerful combination of story and time-tested action steps provides a comprehensive roadmap to achieve even your toughest goals.

Networking is dead, but making connections that matter will bring new possibilities to life for you and your organization.

 
Details
  • ISBN-13: 9781937856021
  • ISBN-10: 193785602X
  • Publisher: Benbella Books
  • Publish Date: November 2012
  • Page Count: 164
  • Dimensions: 8.1 x 5.4 x 0.6 inches
  • Shipping Weight: 0.45 pounds


Related Categories

Books > Business & Economics > Business Communication - General
Books > Business & Economics > Entrepreneurship
Books > Business & Economics > Skills

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2012-10-01
  • Reviewer: Staff

Wilson (founder of Networlding) and Mohl (chief innovation officer at Performance Inspired Inc.) take a moderately successful storytelling approach to teach readers about social networking. “Meredith” and “Lance,” who work in social media marketing and accounting, both want to build a better network. “Dan,” a specialist, offers a new take on networking. Not limiting himself to why and what, Dan shows that it is the how of networking that’s important: making those introductions, creating those relationships, and showing “who you are over what you do for a living.” Despite the useful new ideas, Wilson and Mohl’s lessons are not radical. The narrative progresses from showing us the steps necessary to forge meaningful relationships to encouraging the reader to keep this process alive, review the lessons, and inspire others. Though the book provides an extra dimension and offers lessons that are often simple and strong, it lacks the informative punch that a more fully developed and straightforward book would have accomplished. (Nov.)

 
BAM Customer Reviews