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Neuro-Sell : How Neuroscience Can Power Your Sales Success
by Simon Hazeldine


Overview -

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed.  Read more...


 
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More About Neuro-Sell by Simon Hazeldine
 
 
 
Overview

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind.
Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.


 
Details
  • ISBN-13: 9780749469214
  • ISBN-10: 0749469218
  • Publisher: Kogan Page
  • Publish Date: November 2013
  • Page Count: 232
  • Dimensions: 9.11 x 6.21 x 0.51 inches
  • Shipping Weight: 0.74 pounds


Related Categories

Books > Business & Economics > Industries - Retailing
Books > Business & Economics > Sales & Selling - General
Books > Business & Economics > Consumer Behavior - General

 
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