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A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury and Stephen Fenichell


Overview - Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.   Read more...

 
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More About A New Brand World by Scott Bedbury; Stephen Fenichell
 
 
 
Overview
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

 
Details
  • ISBN-13: 9780142001905
  • ISBN-10: 0142001902
  • Publisher: Penguin Books
  • Publish Date: March 2003
  • Page Count: 220
  • Reading Level: Ages 18-UP
  • Dimensions: 8.3 x 5.6 x 0.7 inches
  • Shipping Weight: 0.5 pounds


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Books > Business & Economics > Marketing - General

 
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