(0)
 
The New Power Base Selling : Master the Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
by Jim Holden and Ryan Kubacki

Overview - An updated and revised version of the business classic "Power Base Selling"

"Power Base Selling," originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level.  Read more...


 
Hardcover
  • Retail Price: $24.95
  • $15.96
    (Save 36%)

Add to Cart + Add to Wishlist

In Stock. Usually ships within 24 hours.

FREE Shipping for Club Members
Not a member? Join Today!
 
 
New & Used Marketplace 30 copies from $10.58
 
eBook
Retail Price: $16.99
$13.99
(Save 36%)

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. and Canada billing addresses.
 
 
 

More About The New Power Base Selling by Jim Holden; Ryan Kubacki
 
 
 
Overview
An updated and revised version of the business classic "Power Base Selling"

"Power Base Selling," originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. "The New Power Base Selling" offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science.

Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, "The New Power Base Selling" will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success.Create Demand, as well as competitively Service DemandQuickly leverage "Situational Power Bases" to drive up win rates Provide customers with value that advances their critical business initiativesEffectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaignIncrease customer satisfaction and competitive differentiation

See measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.

 
Details
  • ISBN-13: 9781118206676
  • ISBN-10: 1118206673
  • Publisher: John Wiley & Sons
  • Publish Date: May 2012
  • Page Count: 234


Related Categories

Books > Business & Economics > Sales & Selling - General

 
BAM Customer Reviews

DISCUSSION