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The New Rules of Retail : Competing in the World's Toughest Marketplace
by Robin Lewis and Michael Dart


Overview - In "The New Rules of Retail ," industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain.  Read more...

 
Hardcover - Revised Ed.
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More About The New Rules of Retail by Robin Lewis; Michael Dart
 
 
 
Overview
In "The New Rules of Retail ," industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

 
Details
  • ISBN-13: 9781137279262
  • ISBN-10: 1137279265
  • Publisher: Palgrave MacMillan Trade
  • Publish Date: August 2014
  • Page Count: 250
  • Dimensions: 9.57 x 6.49 x 0.71 inches
  • Shipping Weight: 1.01 pounds


Related Categories

Books > Business & Economics > Commerce
Books > Business & Economics > Industries - Retailing
Books > Business & Economics > Advertising & Promotion

 
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