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No B.S. Grassroots Marketing : The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses
by Dan S. Kennedy and Jeff Slutsky


Overview -

Be a Small Business with BIG IMPACT

Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:

"You Are in a Fight for Your Life."

As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE.  Read more...


 
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More About No B.S. Grassroots Marketing by Dan S. Kennedy; Jeff Slutsky
 
 
 
Overview

Be a Small Business with BIG IMPACT

Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:

"You Are in a Fight for Your Life."

As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. "And," you have to win them over where your competition can't--at the street level.

Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.

Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing--the solution when you figure out traditional and "non-traditional" marketing is failing you How to use the media as an extension of personality and of relationship--NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions--increase revenue without spending money, time or leaving your operation How to use--and how to waste dollars on--the Internet and other technology

PLUS gain access to:

FREE - Glazer-Kennedy University Webinar Series
FREE - Elite Gold Insider's Circle Membership*
FREE - Income Explosion Guide & CD
FREE - Income Explosion FAST START Tele-Seminar

 
Details
  • ISBN-13: 9781599184395
  • ISBN-10: 1599184397
  • Publisher: Entrepreneur Press
  • Publish Date: January 2012
  • Page Count: 240
  • Dimensions: 9 x 5.9 x 0.6 inches
  • Shipping Weight: 0.7 pounds

Series: No B.S.

Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Small Business - General

 
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