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Nudge : Improving Decisions about Health, Wealth, and Happiness
by Richard H. Thaler and Cass R. Sunstein

Overview - For fans of Malcolm Gladwell's "Blink "and Nobel Prize winner Daniel Kahneman's "Thinking Fast and Slow," a revelatory new look at how we make decisions
More than 750,000 copies sold
A "New York Times "bestseller
An "Economist "Best Book of the Year
A "Financial Times "Best Book of the Year
"Nudge" is about choices--how we make them and how we can make better ones.
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More About Nudge by Richard H. Thaler; Cass R. Sunstein
 
 
 
Overview
For fans of Malcolm Gladwell's "Blink "and Nobel Prize winner Daniel Kahneman's "Thinking Fast and Slow," a revelatory new look at how we make decisions
More than 750,000 copies sold
A "New York Times "bestseller
An "Economist "Best Book of the Year
A "Financial Times "Best Book of the Year
"Nudge" is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of "The Tipping Point "and "Freakonomics," "Nudge "is straightforward, informative, and entertaining--a must-read for anyone interested in our individual and collective well-being.

 
Details
  • ISBN-13: 9780143115267
  • ISBN-10: 014311526X
  • Publisher: Penguin Books
  • Publish Date: February 2009
  • Page Count: 312
  • Reading Level: Ages 18-UP


Related Categories

Books > Psychology > General
Books > Business & Economics > Decision Making & Problem Solving
Books > Social Science > Sociology - General

 
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