Coupon
One Hundred Thirteen Million Markets of One : How the New Economic Order Can Remake the American Economy
by Chris Norton and Ross Honeywill


Overview - The recent focus on the one percent, a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven per cent of discretionary spending--the engine that drives the American economy--comes from just 46 percent of the population.  Read more...

 
Paperback
  • $19.95

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 6 copies from $9.96
 
 
 

More About One Hundred Thirteen Million Markets of One by Chris Norton; Ross Honeywill
 
 
 
Overview
The recent focus on the one percent, a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven per cent of discretionary spending--the engine that drives the American economy--comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory. We call them NEOs, short for the New Economic Order, as their spending adds up to an economy within an economy wherever they are.

So far, they have remained undetected by businesses and government. If you're in business, you need to know who they are and what they really value. But more importantly, their discovery points to blueprint for building a sustainable economic engine, capable of powering America out of its current crisis and through the next century. The NEO Economy exists, but its potential has barely been tapped.

 
Details
  • ISBN-13: 9780985913403
  • ISBN-10: 0985913401
  • Publisher: Fingerprints Strategies
  • Publish Date: August 2012
  • Page Count: 172


Related Categories

Books > Business & Economics > Consumer Behavior - General
Books > Business & Economics > Marketing - General

 
BAM Customer Reviews