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Onward : How Starbucks Fought for Its Life Without Losing Its Soul
by Howard Schultz and Joanne Gordon


Overview -

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company's comeback


In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values.  Read more...


 
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More About Onward by Howard Schultz; Joanne Gordon
 
 
 
Overview

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company's comeback


In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.


 
Details
  • ISBN-13: 9781609613822
  • ISBN-10: 1609613821
  • Publisher: Rodale Books
  • Publish Date: March 2012
  • Page Count: 350
  • Dimensions: 8.7 x 5.8 x 1.1 inches
  • Shipping Weight: 1.15 pounds


Related Categories

Books > Business & Economics > Industries - Hospitality, Travel & Tourism
Books > Business & Economics > Corporate & Business History - General
Books > Biography & Autobiography > Business

 
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