Coupon
Onward : How Starbucks Fought for Its Life Without Losing Its Soul
by Howard Schultz and Joanne Gordon


Overview -

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values.  Read more...


 
Paperback
  • $16.99

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 42 copies from $4.34
 
 
 

More About Onward by Howard Schultz; Joanne Gordon
 
 
 
Overview

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.


 
Details
  • ISBN-13: 9781609613822
  • ISBN-10: 1609613821
  • Publisher: Rodale Books
  • Publish Date: March 2012
  • Page Count: 350
  • Dimensions: 8.7 x 5.8 x 1.1 inches
  • Shipping Weight: 1.15 pounds


Related Categories

Books > Business & Economics > Industries - Hospitality, Travel & Tourism
Books > Business & Economics > Corporate & Business History - General
Books > Biography & Autobiography > Business

 
BAM Customer Reviews