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Oprah : The Gospel of an Icon
by Kathryn Lofton


Overview - Today on Oprah , intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey s empireHarpo Productions, O Magazine , and her new television networkan uncanny reflection of religion in modern society.  Read more...

 
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More About Oprah by Kathryn Lofton
 
 
 
Overview
Today on Oprah, intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey s empireHarpo Productions, O Magazine, and her new television networkan uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton s unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions."


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Details
  • ISBN-13: 9780520267527
  • ISBN-10: 0520267524
  • Publisher: University of California Press
  • Publish Date: March 2011
  • Page Count: 288
  • Dimensions: 8.95 x 6.11 x 0.74 inches
  • Shipping Weight: 0.91 pounds


Related Categories

Books > Social Science > Sociology of Religion
Books > Social Science > Popular Culture
Books > Social Science > Media Studies

 
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