Coupon
The Other Side of Innovation : Solving the Execution Challenge
by Vijay Govindarajan and Chris Trimble


Overview -
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements.
That's because "ideating" is energizing and glamorous.
  Read more...

 
Hardcover
  • $29.95
  • 20% off for Members: Get the Club Price
    $ 23.96

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 40 copies from $6.81
 
 
 

More About The Other Side of Innovation by Vijay Govindarajan; Chris Trimble
 
 
 
Overview

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements.
That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:
- Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.
- Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions, translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.
Practical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.

 
Details
  • ISBN-13: 9781422166963
  • ISBN-10: 1422166961
  • Publisher: Harvard Business School Press
  • Publish Date: September 2010
  • Page Count: 220
  • Dimensions: 9.53 x 6.45 x 0.89 inches
  • Shipping Weight: 0.99 pounds

Series: Harvard Business Review (Hardcover)

Related Categories

Books > Business & Economics > Project Management

 
BAM Customer Reviews