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The Perfect Meal : The Multisensory Science of Food and Dining
by Charles Spence and Betina Piqueras-Fiszman


Overview -

The authors of The Perfect Meal examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience.  Read more...


 
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More About The Perfect Meal by Charles Spence; Betina Piqueras-Fiszman
 
 
 
Overview

The authors of The Perfect Meal examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781118490822
  • ISBN-10: 1118490827
  • Publisher: Wiley-Blackwell
  • Publish Date: September 2014
  • Page Count: 400
  • Dimensions: 9.5 x 6.7 x 0.8 inches
  • Shipping Weight: 1.9 pounds


Related Categories

Books > Technology & Engineering > Food Science - General
Books > Cooking > General

 
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