Coupon
Political Campaign Communication : Principles and Practices
by Judith S. Trent and Robert V. Friedenberg and Jr. Robert E. Denton


Overview - This eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: -incorporate examples from all levels--local, statewide, and national--to illustrate the communicative choices confronted in contemporary political campaigns, -discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and -draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies.  Read more...

 
Paperback
  • $48.00
  • 20% off for Members: Get the Club Price
    $ 38.40

Add to Cart + Add to Wishlist

In Stock Online.

Free Shipping is not available for this item.
 
> Check In-Store Availability

In-Store pricing may vary

 
 
eBook
Retail Price: $47.99
$41.42

Add to Cart + Add to Wishlist

Download

 
 
 
 

More About Political Campaign Communication by Judith S. Trent; Robert V. Friedenberg; Jr. Robert E. Denton
 
 
 
Overview
This eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: -incorporate examples from all levels--local, statewide, and national--to illustrate the communicative choices confronted in contemporary political campaigns, -discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and -draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite--an insightful, thoroughly researched, and reader-friendly text.

 
Details
  • ISBN-13: 9781442243347
  • ISBN-10: 1442243341
  • Publisher: Rowman & Littlefield Publishers
  • Publish Date: November 2015
  • Page Count: 384

Series: Communication

Related Categories

Books > Language Arts & Disciplines > Communication Studies
Books > Political Science > Political Process - Campaigns & Elections
Books > Social Science > Media Studies

 
BAM Customer Reviews