Political Campaign Communication : Principles and Practices
by Judith S. Trent and Robert V. Friedenberg and Jr. Robert E. Denton


Overview - The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: -incorporate examples from all levels--local, statewide, and national--to illustrate the communicative choices confronted in contemporary political campaigns, -discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and -draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies.  Read more...

 
Paperback
  • $54.00
Sorry: This item is not currently available.

This item is Non-Returnable.
FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 8 copies from $42.19
 
 
 

More About Political Campaign Communication by Judith S. Trent; Robert V. Friedenberg; Jr. Robert E. Denton
 
 
 
Overview
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: -incorporate examples from all levels--local, statewide, and national--to illustrate the communicative choices confronted in contemporary political campaigns, -discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and -draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite--an insightful, thoroughly researched, and reader-friendly text.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781442243347
  • ISBN-10: 1442243341
  • Publisher: Rowman & Littlefield Pub Inc
  • Publish Date: November 2015
  • Page Count: 360
  • Dimensions: 0.5 x 7 x 10 inches
  • Shipping Weight: 1.3 pounds


Related Categories

Books > Language Arts & Disciplines > Communication
Books > Political Science > Political Process - Elections

 
BAM Customer Reviews