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Positioning : The Battle for Your Mind, 20th Anniversary Edition
by Al Ries and Jack Trout


Overview - "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done.  Read more...


 
Hardcover - Anniv. Ed.
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More About Positioning by Al Ries; Jack Trout
 
 
 
Overview
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

 
Details
  • ISBN-13: 9780071359160
  • ISBN-10: 0071359168
  • Publisher: McGraw-Hill Companies
  • Publish Date: December 2000
  • Page Count: 246
  • Dimensions: 8.26 x 7.58 x 0.93 inches
  • Shipping Weight: 1.3 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Marketing - General

 
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