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Positioning : The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries and Jack Trout


Overview - Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.   Read more...

 
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More About Positioning by Al Ries; Jack Trout
 
 
 
Overview
Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.

 
Details
  • ISBN-13: 9780071373586
  • ISBN-10: 0071373586
  • Publisher: McGraw-Hill Companies
  • Publish Date: December 2000
  • Page Count: 213
  • Dimensions: 8.02 x 5.46 x 0.56 inches
  • Shipping Weight: 0.53 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Marketing - General

 
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