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The Power of Persuasion : How We're Bought And Sold
by Robert V. Levine


Overview - "An engaging, highly readable survey of the sophisticated methodsof persuasion we encounter in various situations. From televisionto telemarketing and from self-deception to suicide cults, Levinetakes a hard look at all the ways we attempt to persuade eachother--and how and why they work (or don't).  Read more...

 
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More About The Power of Persuasion by Robert V. Levine
 
 
 
Overview
"An engaging, highly readable survey of the sophisticated methodsof persuasion we encounter in various situations. From televisionto telemarketing and from self-deception to suicide cults, Levinetakes a hard look at all the ways we attempt to persuade eachother--and how and why they work (or don't). . . . The next timeyou wonder what possessed you to pay $50 for a medallioncommemorating the series finale of Friends, you'll know where toturn."
--Slashdot.org

"If you're like most people, you think advertising and marketingwork--just not on you. Robert Levine's The Power of Persuasiondemonstrates how even the best-educated cynics among us can bevictimized by sales pitches."
--The Globe and Mail

"Levine puts his] analysis in the service of his real mission--toarm the reader against manipulation."
--The Wall Street Journal

"This wonderful book will change the way you think and act in manyrealms of your life."
--Philip Zimbardo former president, American PsychologicalAssociation

 
Details
  • ISBN-13: 9780471763178
  • ISBN-10: 0471763179
  • Publisher: John Wiley & Sons Inc
  • Publish Date: January 2006
  • Page Count: 278
  • Dimensions: 1 x 6.25 x 9.5 inches
  • Shipping Weight: 0.8 pounds


Related Categories

Books > Psychology > General

 
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