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The Power of Visual Storytelling : How to Use Visuals, Videos, and Social Media to Market Your Brand
by Ekaterina Walter and Jessica Gioglio


Overview - Attention is the new commodity. Visual Storytelling is the new currency.
  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.  Read more...

 
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More About The Power of Visual Storytelling by Ekaterina Walter; Jessica Gioglio
 
 
 
Overview
Attention is the new commodity. Visual Storytelling is the new currency.
  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

This book is not only a complete overview of visual storytelling] but, most importantly, the key to doing it right, a total Right Hook
Gary Vaynerchuk, New York Times bestselling author of Crush It and Jab, Jab, Jab, Right Hook

A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.
Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

The Power of Visual Storytelling is the new marketing bible
Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.
Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

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Details
  • ISBN-13: 9780071823937
  • ISBN-10: 007182393X
  • Publisher: McGraw-Hill Education
  • Publish Date: March 2014
  • Page Count: 221


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > E-Commerce - Online Trading

 
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