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Powers of Two : Finding the Essence of Innovation in Creative Pairs
by Joshua Wolf Shenk


Overview - A revelatory synthesis of cultural history and social psychology that shows how one-to-one collaboration drives creative success Weaving the lives of scores of creative duos--from John Lennon and Paul McCartney to Marie and Pierre Curie to Steve Jobs and Steve Wozniak--Joshua Wolf Shenk identifies the core qualities of that dizzying experience we call "chemistry." Revealing the six essential stages through which creative intimacy unfolds, Shenk draws on new scientific research and builds an argument for the social foundations of creativity--and the pair as its primary embodiment.  Read more...

 
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More About Powers of Two by Joshua Wolf Shenk
 
 
 
Overview
A revelatory synthesis of cultural history and social psychology that shows how one-to-one collaboration drives creative success Weaving the lives of scores of creative duos--from John Lennon and Paul McCartney to Marie and Pierre Curie to Steve Jobs and Steve Wozniak--Joshua Wolf Shenk identifies the core qualities of that dizzying experience we call "chemistry." Revealing the six essential stages through which creative intimacy unfolds, Shenk draws on new scientific research and builds an argument for the social foundations of creativity--and the pair as its primary embodiment. Along the way, he reveals how pairs begin to talk, think, and even look like each other; how the most successful ones thrive on conflict; and why some pairs flame out while others endure. When it comes to shaping the culture, Shenk argues, two is the magic number, not just because of the dyads behind everything from South Park to the American Civil Rights movement to Starry Night, but because of the nature of creative thinking. Even when we're alone, we are in a sense "collaborating" with a voice inside our head. At once intuitive and surprising, Powers of Two will change the way we think about innovation.
http: //www.shenk.net/

 
Details
  • ISBN-13: 9780544031593
  • ISBN-10: 0544031598
  • Publisher: Houghton Mifflin Harcourt
  • Publish Date: August 2014
  • Page Count: 339
  • Dimensions: 1.5 x 6.25 x 9.25 inches
  • Shipping Weight: 1.3 pounds


Related Categories

Books > Psychology > Creative Ability
Books > Business & Economics > Organizational Behavior

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2014-06-09
  • Reviewer: Staff

In this intriguing yet uneven study, Shenk (Lincoln’s Melancholy) explores the nature of creativity as defined and manifested through numerous pairings, ranging from true partnerships like John Lennon and Paul McCartney’s to rivalries between competitors such as Steve Jobs and Bill Gates. Shenk looks at how such duos nudge one another toward greatness, provide the missing ingredient in a winning formula, add a spark of inspiration, and so on. He looks at scientific teams (James D. Watson and Francis Crick), artistic pairs (Theo and Vincent van Gogh), business partnerships (Warren Buffett and Charlie Munger), and familial rivalries (the sisters who wrote the Ask Ann Landers and Dear Abby columns). Each category can further broken down into six stages—meeting, confluence, archetypes, distance, the infinite game, and interruption—to show how such pairs need not be limited by proximity, friendship, or even cooperation. One of the most telling stories is the rivalry between basketball legends Magic Johnson and Larry Bird, who never even dared to relax their tension lest it impact their performances. While the narrative is somewhat disjointed, leaping from one pair to the next with dizzying speed, the material remains interesting, even eye-opening, illuminating a complicated subject. Agent: Betsy Lerner, Dunow, Carlson & Lerner Literary Agency. (Aug.)

 
BookPage Reviews

When creatives pair off

Joshua Wolf Shenk offers an intriguing look at the nature of creative partnerships in Powers of Two: Finding the Essence of Innovation in Creative Pairs. His subjects range from the musical (Lennon and McCartney) to the scientific (Watson and Crick), from the literary (Melville and Hawthorne) to the technical (Jobs and Wozniak). From these dozens of case studies, Shenk synthesizes the patterns. What happens when creative pairs meet? (Hint: It’s often like falling in love.) When does the really good work get going? Why do such partnerships often end?

There’s a certain gossipy pleasure in learning the backstory of the Beatles’ Abbey Road album or details about the sex life of Marie and Paul Curie. But the book distinguishes itself by explaining how the beguiling quirks of a few famous people reveal larger patterns in how innovation happens. Creative advancement is always tied up in the social. Everyone—from ballet dancers to physicists—finds critical peers whose presence makes their work stronger, better and more complete. (J.R.R. Tolkien said that he never would have finished the Lord of the Rings trilogy without C.S. Lewis’ constant prodding.)

Shenk further enriches his narrative by introducing academic research so interesting you will want to bring it up at the dinner table. (Did you know that we match our voices to each other in conversation—and the more passive partner will match the dominant partner’s pitch?) Powers of Two is a book that will capture readers’ imaginations from the opening pages and help us to see our world—and the most important people in our lives—differently

 
BAM Customer Reviews