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The Practical Pocket Guide to Account Planning
by Chris Kocek and Lin Zagorski and Rebecca Pollock


Overview - The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.  Read more...

 
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More About The Practical Pocket Guide to Account Planning by Chris Kocek; Lin Zagorski; Rebecca Pollock
 
 
 
Overview
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9780989284905
  • ISBN-10: 0989284905
  • Publisher: Yellow Bird Press
  • Publish Date: August 2010
  • Page Count: 156
  • Dimensions: 7.8 x 5.08 x 0.33 inches
  • Shipping Weight: 0.35 pounds


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