(0)
 
Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions
by Dan Ariely

Overview -

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices.  Read more...


 
Paperback - Revised Ed.
  • Retail Price: $15.99
  • $10.39
    (Save 35%)

Add to Cart + Add to Wishlist

In Stock. Usually ships within 24 hours.

FREE Shipping for Club Members
Not a member? Join Today!
 
 
New & Used Marketplace 51 copies from $7.87
 
 
 

More About Predictably Irrational, Revised and Expanded Edition by Dan Ariely
 
 
 
Overview

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

 
Details
  • ISBN-13: 9780061353246
  • ISBN-10: 0061353248
  • Publisher: Harper Perennial
  • Publish Date: April 2010
  • Page Count: 384


Related Categories

Books > Business & Economics > Economics - General
Books > Psychology > Social Psychology

 
BAM Customer Reviews

DISCUSSION