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The Price Advantage [With Access Code]
by Walter L. Baker and Michael V. Marn and Craig C. Zawada


Overview -

A comprehensive look at creating pricing strategies that work inboth good economic times and bad

Written by three preeminent pricing experts at McKinsey &Company, the Second Edition of The Price Advantage isa practical pricing guide for the executive or pricing practitionerwho wants to identify, capture, and sustain substantial pricinggains in their business.  Read more...


 
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More About The Price Advantage [With Access Code] by Walter L. Baker; Michael V. Marn; Craig C. Zawada
 
 
 
Overview

A comprehensive look at creating pricing strategies that work inboth good economic times and bad

Written by three preeminent pricing experts at McKinsey &Company, the Second Edition of The Price Advantage isa practical pricing guide for the executive or pricing practitionerwho wants to identify, capture, and sustain substantial pricinggains in their business.

Pricing is by far the most powerful profit lever that managerscan influence. Yet few companies approach pricing in a way thatfully capitalizes on its value. This Second Edition, a majorrevision and extension of the first book, shows you what it takesto achieve the price advantage in today's competitive andcomplex business environments. Based on in-depth, first-handexperience with thousands of companies, this book provides managerswith a pragmatic guide through the maze of pricing issues. Itreinforces why pricing excellence is more critical than ever todayand then explains state-of-the-art approaches to analyzing andimproving your own pricing strategy and execution.

  • Explores the fundamental role of pricing infrastructure inachieving the price advantage
  • Includes new topics such as software and information productspricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed salesenvironments, "razor/razor blades" pricing, and tiered products andservices pricing
  • Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps

Engaging and informative, the Second Edition of ThePrice Advantage will put this essential discipline inperspective.


 
Details
  • ISBN-13: 9780470481776
  • ISBN-10: 0470481773
  • Publisher: Wiley
  • Publish Date: June 2010
  • Page Count: 366
  • Dimensions: 9.12 x 6.38 x 1.32 inches
  • Shipping Weight: 1.3 pounds

Series: Wiley Finance #56

Related Categories

Books > Business & Economics > Corporate Finance - General

 
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