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Product Launch : Practical Guide to Launching Medical Device Products
by Nikolas F. Kerr and Tony Recupero


Overview - If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system.  Read more...

 
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More About Product Launch by Nikolas F. Kerr; Tony Recupero
 
 
 
Overview
If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.


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Details
  • ISBN-13: 9780990908104
  • ISBN-10: 0990908100
  • Publisher: Kerr Consulting Group LLC
  • Publish Date: January 2015
  • Page Count: 80


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Advertising & Promotion

 
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