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Public Relations for Dummies
by Eric Yaverbaum and Robert W. Bly and Ilise Benun

Overview - Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.  Read more...


 
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More About Public Relations for Dummies by Eric Yaverbaum; Robert W. Bly; Ilise Benun
 
 
 
Overview
Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

 
Details
  • ISBN-13: 9780471772729
  • ISBN-10: 0471772720
  • Publisher: For Dummies
  • Publish Date: May 2006
  • Page Count: 358

Series: For Dummies

Related Categories

Books > Business & Economics > Public Relations

 
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