Coupon
Purple Cow : Transform Your Business by Being Remarkable
by Seth Godin


Overview - The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
  Read more...

 
Hardcover
  • $23.95

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 33 copies from $8.79
 
Download

This item is available only to U.S. billing addresses.
 
 
 
 

More About Purple Cow by Seth Godin
 
 
 
Overview
The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

 
Details
  • ISBN-13: 9781591843177
  • ISBN-10: 1591843170
  • Publisher: Portfolio
  • Publish Date: November 2009
  • Page Count: 210
  • Reading Level: Ages 18-UP
  • Dimensions: 7.1 x 5.2 x 1 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
BAM Customer Reviews