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Qualitative Analysis for Planning & Policy : Beyond the Numbers
by John Gaber and Sharon Gaber


Overview - Census data, population projections, trip estimates. Planners know numbers. But numbers don't always tell the whole story. Qualitative analysis — which yields data in words and images rather than numbers — is an important tool in any research project.  Read more...

 
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Language: English

 
 
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More About Qualitative Analysis for Planning & Policy by John Gaber; Sharon Gaber
 
 
 
Overview
Census data, population projections, trip estimates. Planners know numbers. But numbers don't always tell the whole story. Qualitative analysis — which yields data in words and images rather than numbers — is an important tool in any research project. Planners can use field research, photography, focus groups, and content analysis and meta-analysis to develop compelling data for a variety of uses. This book explains how to use and adapt these techniques and how to integrate these methods with more traditional qualitative research. Chapters offer step-by-step guidance to setting up various kinds of qualitative research projects, collecting data, organizing data, and analyzing data. Case studies show how a mix of qualitative and quantitative research can help planners build consensus and tackle large, complicated projects.


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Details
  • ISBN: 9781611901672
  • Publisher: American Planning Association
  • Imprint: APA Planners Press
  • Date: Oct 2014
 
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