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Qualitative Methods in Business Research
by Paivi Eriksson and Anne Kovalainen


Overview - This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.  Read more...

 
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More About Qualitative Methods in Business Research by Paivi Eriksson; Anne Kovalainen
 
 
 
Overview
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:

    Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography
New to the 2nd edition:

    The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research.

Praise for the 1st edition:
Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report



This item is Non-Returnable.

 
Details
  • ISBN-13: 9781446273395
  • ISBN-10: 1446273393
  • Publisher: Sage Publications Ltd
  • Publish Date: December 2015
  • Page Count: 376
  • Dimensions: 9.4 x 6.7 x 0.8 inches
  • Shipping Weight: 1.4 pounds

Series: Introducing Qualitative Methods

Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Research & Development
Books > Business & Economics > Education

 
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