More uncommon common sense from the bestselling author of "The Art of the Start."
In Silicon Valley slang, a abozo explosiona is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, aIf the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that donat make sensea . . . itas time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
a How to get a standing ovation
a The art of schmoozing
a How to create a community
a The top ten lies of entrepreneurs
a Everything you wanted to know about getting a job in Silicon Valley but didnat know who to ask
Provocative, useful, and very funny, this ano bull shiitakea book will show you why readers around the world love Guy Kawasaki.

ISBN-13: 9781591842231 ISBN-10: 1591842239 Publisher: Portfolio Publish Date: November 2008 Page Count: 474 Reading Level: Ages 18-UP Related Categories Books > Business & Economics > Small Business - General Books > Business & Economics > New Business Enterprises Books > Business & Economics > Management - General