The Reasoning Voter : Communication and Persuasion in Presidential Campaigns (Paperback)
by Samuel L. Popkin

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Overview
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

 
 
 
Details
  • ISBN-13: 9780226675459
  • ISBN-10: 0226675459
  • Publisher: University of Chicago Press
  • Publish Date: June 1994
  • Page Count: 332

Related Categories

Books > Political Science > Political Process - Elections
Books > Language Arts & Disciplines > Public Speaking
 
 
 
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