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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns
by Samuel L. Popkin

Overview - The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate.  Read more...

 
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More About The Reasoning Voter by Samuel L. Popkin
 
 
 
Overview
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

 
Details
  • ISBN-13: 9780226675459
  • ISBN-10: 0226675459
  • Publisher: University of Chicago Press
  • Publish Date: June 1994
  • Page Count: 332


Related Categories

Books > Political Science > Political Process - Elections
Books > Language Arts & Disciplines > Public Speaking

 
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