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Relationship Fundraising : A Donor Based Approach to the Business of Raising Money
by Ken Burnett


Overview - Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century.  Read more...

 
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More About Relationship Fundraising by Ken Burnett
 
 
 
Overview
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to
  • Implement creative approaches to relationship-building fundraising
  • Avoid common fundraising errors and pitfalls
  • Apply the vital ingredients for fundraising success
  • Build good relationships through marketing
  • Achieve a greater understanding of their donors
  • Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
  • Prepare for the challenges of twenty-first century fundraising

 
Details
  • ISBN-13: 9780787960896
  • ISBN-10: 0787960896
  • Publisher: Jossey-Bass
  • Publish Date: August 2002
  • Page Count: 300
  • Dimensions: 9.44 x 6.34 x 1.2 inches
  • Shipping Weight: 1.44 pounds

Series: Jossey-Bass Nonprofit and Public Management Series

Related Categories

Books > Business & Economics > Marketing - Direct
Books > Business & Economics > Nonprofit Organizations & Charities - General
Books > Business & Economics > Small Business - General

 
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