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The Return of Yahoo : How Marissa Mayer Did It
by Can Akdeniz


Overview - The history of business is littered with forgotten companies who sparked, burned brightly, and eventually disappeared. Rarely does a company come back from the brink of disaster, let alone turn around dramatically enough to challenge the top-tier corporations who once edged it out of the industry.  Read more...

 
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More About The Return of Yahoo by Can Akdeniz
 
 
 
Overview
The history of business is littered with forgotten companies who sparked, burned brightly, and eventually disappeared. Rarely does a company come back from the brink of disaster, let alone turn around dramatically enough to challenge the top-tier corporations who once edged it out of the industry. However, exceptions exist for every rule, and Yahoo, under the visionary guidance of CEO Marissa Mayer, has managed to do just that. This short book highlights the ambitious strategies and innovative techniques that Yahoo used to climb back into one of the most competitive industries in the world.

 
Details
  • ISBN-13: 9781508613367
  • ISBN-10: 1508613362
  • Publisher: Createspace Independent Publishing Platform
  • Publish Date: February 2015
  • Page Count: 40
  • Dimensions: 8 x 5.25 x 0.1 inches
  • Shipping Weight: 0.12 pounds


Related Categories

Books > Business & Economics > Corporate & Business History - General

 
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