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Rhetoric : The Art of Persuasion
by Adina Arvatu and Andrew Aberdein and Merrily Harpur


Overview - When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.  Read more...

 
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More About Rhetoric by Adina Arvatu; Andrew Aberdein; Merrily Harpur
 
 
 
Overview
When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

 
Details
  • ISBN-13: 9781632864437
  • ISBN-10: 1632864436
  • Publisher: Bloomsbury USA
  • Publish Date: February 2016
  • Page Count: 64
  • Dimensions: 5.7 x 6.7 x 0.1 inches
  • Shipping Weight: 0.4 pounds

Series: Wooden Books

Related Categories

Books > Language Arts & Disciplines > Rhetoric

 
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