Coupon
Do the Right Thing : How Dedicated Employees Create Loyal Customers and Large Profits
by James F. Parker


Overview - People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail and how others focused on doing the right thing can remain profitable and growth-oriented for decades.  Read more...

 
Paperback
  • $25.99
  • 20% off for Members: Get the Club Price
    $ 20.79

Add to Cart + Add to Wishlist

In Stock. Place Order by Noon EST December 18th and Choose Free/Standard Shipping for Christmas Delivery.

Free Shipping is not available for this item.
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 16 copies from $2.99
 
eBook
Retail Price: $25.99
$17.04

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. and Canada billing addresses.
 
 
 

More About Do the Right Thing by James F. Parker
 
 
 
Overview
People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail and how others focused on doing the right thing can remain profitable and growth-oriented for decades. James Parker shows why "doing the right thing" isn't just naive "feel-goodism": it's the most powerful rule for business success. Parker's stories won't just convince readers: they'll move them. He tells how, after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and "no-penalty, no-questions-asked refunds" for any customer wanting them. The result: Southwest's revenue passenger miles for 4Q01 dropped by only 0.5%, and its market cap soon exceeded all its major competitors combined. These pivotal decisions grew naturally from its culture of mutual respect and trust: Parker reveals how that culture developed, offering deeply personal insights into the principles that can make any team, organization or company strong. Discover how great leaders are found at every level, "hire for attitude and train for skills," achieve unparalleled teamwork, and actually make work fun. Powerful and inspirational, Do the Right Thing proves that if one wants to build a great business, people really do matter most.

"

 
Details
  • ISBN-13: 9780132763578
  • ISBN-10: 0132763575
  • Publisher: Pearson Prentice Hall
  • Publish Date: April 2011
  • Page Count: 263
  • Dimensions: 7.9 x 5.3 x 0.6 inches
  • Shipping Weight: 0.66 pounds


Related Categories

Books > Business & Economics > Leadership
Books > Business & Economics > Human Resources & Personnel Management
Books > Transportation > Aviation - General

 
BAM Customer Reviews