The Rise of the Nones : Understanding and Reaching the Religiously Unaffiliated
Overview - The single fastest growing religious group of our time is those who check the box next to the word none on national surveys. In America, this is 20 percent of the population. Exactly who are the unaffiliated? What caused this seismic shift in our culture? Read more...
More About The Rise of the Nones by James Emery White
The single fastest growing religious group of our time is those who check the box next to the word none
on national surveys. In America, this is 20 percent of the population. Exactly who are the unaffiliated? What caused this seismic shift in our culture? Are our churches poised to reach these people?
James Emery White lends his prophetic voice to one of the most important conversations the church needs to be having today. He calls churches to examine their current methods of evangelism, which often result only in transfer growth--Christians moving from one church to another--rather than in reaching the "nones." The pastor of a megachurch that is currently experiencing 70 percent of its growth from the unchurched, White knows how to reach this growing demographic, and here he shares his ministry strategies with concerned pastors and church leaders.
Publishers Weekly Reviews
Publishers Weekly® Reviews
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Pastor of one of the fastest growing new churches in North America, White adds to previous pleas (Rethinking the Church, The Church in the Age of Crisis) for the Christian church to reach out to the newest and fastest growing religious group: those who check the box "none" when identifying their religious preference. "Nones" who are repulsed by unabashedly political and money-hungry churches will be attracted to churches that regain "the staggering power of the biblical vision for the church." The book includes a helpful discussion guide, and uses diagrams to explain how churches must connect with this group and involve them in the life of the church. He suggests a changed apologetics: simple proofs of God's existence or truth of the resurrection must be followed by an answer to the most frequently asked question of the nones: "So what?" The book has some flaws: in the chapter "A Christian Mind," he stops arguing for authentic Christianity and falls back on logical fallacies like appeals to authority. Even so, White's analysis carries the weight of the historical church with the added gravitas of the perspective of a pastor in the trenches. (May)