Coupon
The Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by Craig Dempster and John Lee


Overview - Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.  Read more...


 
eBook

Retail Price: $19.99
$17.15

(Save 14%)

Download

Language: English

This item is only available to U.S. and Canada billing addresses.

 
 
In Stock.

FREE Shipping for Club Members
Not a member? Join Today!

 
 
 
 

More About The Rise of the Platform Marketer by Craig Dempster; John Lee
 
 
 
Overview
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities.

The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer.

  • Develop the tools, metrics, and processes necessary to engage the modern consumer
  • Gain a deep understanding of Connected Customer Relationship Management
  • Leverage trends in technology and analytics to create targeted messages
  • Adjust your company's structure and operations to align with new capabilities
  • The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

    The EPUB format of this title may not be compatible for use on all handheld devices.



    This item is Non-Returnable.

     
    Details
    • ISBN: 9781119059790
    • Publisher: Wiley
    • Date: Apr 2015
     
    Customer Reviews