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Rules for Revolutionaries : How Big Organizing Can Change Everything
by Becky Bond and Zack Exley


Overview -

Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution

Rules for Revolutionaries is a bold challenge to the political establishment and the "rules" that govern campaign strategy.  Read more...


 
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More About Rules for Revolutionaries by Becky Bond; Zack Exley
 
 
 
Overview

Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution

Rules for Revolutionaries is a bold challenge to the political establishment and the "rules" that govern campaign strategy.

It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings--in an effort to put Bernie Sanders's insurgent campaign over the top.

Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of "Big Organizing" that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.

Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations--and points the way forward to a future where political revolution is truly possible.


 
Details
  • ISBN-13: 9781603587273
  • ISBN-10: 1603587276
  • Publisher: Chelsea Green Publishing Company
  • Publish Date: November 2016
  • Page Count: 224
  • Dimensions: 8.4 x 5.4 x 0.5 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Political Science > Political Process - Campaigns & Elections
Books > Political Science > Political Process - Media & Internet
Books > Political Science > Political Advocacy

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2017-01-09
  • Reviewer: Staff

Bond and Exley, senior advisors on the Sanders presidential campaign and the primary architects of the campaigns national grassroots efforts, distill the organizing techniques they employed during the hard-fought Sanders-Clinton Democratic presidential primary. Bond and Exley argue convincingly that the old-school organizing techniques embodied in Saul Alinskys classic Rules for Radicals fall short in the 21st-century age of social media. They divide their commentary into 22 rules, illustrated by examples from the campaign. They cover basics like fund-raising, phone banking, and intraorganization communication, but the heart of their theory is big organizing. The idea is that people will organize around issues that are fundamental and speak to big target universes, such as making public college free, or providing universal health care. Along with identifying issues that matter to lots of people, the new rules embrace a structure that gives power to volunteers. Bond and Exley also argue that good management is not counter-revolutionary and note the dangers of management by consensus. The successes of the Sanders campaign gives credibility to this new organizing paradigm, and Bond and Exleys valuable and pragmatic road map will appeal to those interested in social change, whether theyre organizing presidential campaigns or neighborhood efforts. (Nov.)

 
BAM Customer Reviews