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The 33 Ruthless Rules of Local Advertising
by Michael Corbett and Dave Stilli


Overview - This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line.  Read more...

 
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More About The 33 Ruthless Rules of Local Advertising by Michael Corbett; Dave Stilli
 
 
 
Overview
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
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Details
  • ISBN-13: 9780966738391
  • ISBN-10: 096673839X
  • Publisher: Summitview Publishing, Inc.
  • Publish Date: January 1999
  • Page Count: 199
  • Dimensions: 8.6 x 5.58 x 0.48 inches
  • Shipping Weight: 0.56 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion

 
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