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Scientific Advertising
by Claude Hopkins


Overview - This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business  Read more...

 
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More About Scientific Advertising by Claude Hopkins
 
 
 
Overview
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

 
Details
  • ISBN-13: 9781603866361
  • ISBN-10: 1603866361
  • Publisher: Merchant Books
  • Publish Date: February 2014
  • Page Count: 88
  • Dimensions: 9.02 x 5.98 x 0.21 inches
  • Shipping Weight: 0.31 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Marketing - General

 
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