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The Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle


Overview - What does the world want? According to John Battelle, a company that answers that question in all its shades of meaning can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that s exactly what Google has been doing.  Read more...

 
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More About The Search by John Battelle
 
 
 
Overview
What does the world want? According to John Battelle, a company that answers that question in all its shades of meaning can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that s exactly what Google has been doing.

But "The Search" offers much more than the inside story of Google s triumph. It s a big-picture book about the past, present, and future of search technology and the enormous impact it s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest."

 
Details
  • ISBN-13: 9781591841418
  • ISBN-10: 1591841410
  • Publisher: Portfolio
  • Publish Date: September 2006
  • Page Count: 329
  • Reading Level: Ages 18-UP


Related Categories

Books > Business & Economics > E-Commerce - Internet Marketing

 
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