Coupon
The Secret Language of Influence : Master the One Skill Every Sales Pro Needs
by Dan Seidman


Overview - Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer.  Read more...

 
Paperback
  • $17.95
  • 10% Off for Members Club Price
    $ 16.16

Add to Cart + Add to Wishlist

Limited Availability. Allow Additional 2-4 Weeks for Shipping. Not Guaranteed for Christmas Delivery.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 22 copies from $5.22
 
eBook
Retail Price: $12.95
$8.56

Add to Cart + Add to Wishlist

Download

 
 
 

More About The Secret Language of Influence by Dan Seidman
 
 
 
Overview
Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer.

Some people, for example, want to hear about the money they'll save, while others respond to the pain they'll avoid. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to "yes." The Secret Language of Influence reveals the best ways to approach buyers who are:

Motivated by benefits vs. problems - Proactive vs. reactive - Big-picture vs. detailoriented - Systems thinkers vs. creative minds - Influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs)

From the use of storytelling, humor, and emotion-evoking language to words to avoid and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and change buyers' minds.


 
Details
  • ISBN-13: 9780814417263
  • ISBN-10: 0814417264
  • Publisher: Amacom
  • Publish Date: April 2012
  • Page Count: 208
  • Reading Level: Ages 18-NA


Related Categories

Books > Business & Economics > Business Communication - General
Books > Business & Economics > Sales & Selling - General

 
BAM Customer Reviews