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Selling ASAP : Art, Science, Agility, Performance
by Eli Jones and Larry Chonko and Fern Jones and Carl Stevens


Overview -

Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today's fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling.  Read more...


 
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More About Selling ASAP by Eli Jones; Larry Chonko; Fern Jones; Carl Stevens
 
 
 
Overview

Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today's fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts -- they want trusted advisors. This invaluable guide stresses the importance of viewing a sale not as a one-time encounter but as an opportunity to build a long-lasting, mutually beneficial relationship.

Utilizing sound academic research and solid business practices, the authors provide strategies for better anticipating client needs and prescribing solutions that build value over time. The professional edition of Selling ASAP includes numerous practical tips, such as how to behave during a sales call, what language to use or avoid, and how to complete a transaction and begin a profitable business relationship. In addition to covering the fundamentals, Selling ASAP offers innovative sales techniques -- backed by extensive research -- for the modern salesperson.

 
Details
  • ISBN-13: 9780807144275
  • ISBN-10: 0807144274
  • Publisher: Louisiana State University Press
  • Publish Date: March 2012
  • Page Count: 199
  • Dimensions: 9.49 x 6.42 x 0.8 inches
  • Shipping Weight: 1.09 pounds


Related Categories

Books > Business & Economics > Sales & Selling - General

 
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