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Selling Air : How to Jump-Start Your Career in Radio Sales
by Bob Diamond and Jay Frost


Overview - The Perfect Book for Every
Aspiring Radio Sales Professional

Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With "Selling Air" (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started.  Read more...


 
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More About Selling Air by Bob Diamond; Jay Frost
 
 
 
Overview
The Perfect Book for Every
Aspiring Radio Sales Professional

Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With "Selling Air" (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started.

Bob's clear, concise style tells you how to:

Make an informed choice about a career in radio sales Find a job that's right for you Prepare for your interview with a sales manager Navigate your way through your first few weeks on the job Develop the selling and interpersonal skills unique to radio sales Create strategies that ensure win-win customer relationships

. and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis.

"FOR MANAGERS Use this book to reduce the
learning curve for interviewees and new hires

"This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache ""

Will Stanley
Radio Station Owner
Red Hook, NY

 
Details
  • ISBN-13: 9780595477739
  • ISBN-10: 0595477739
  • Publisher: iUniverse
  • Publish Date: January 2008
  • Page Count: 136
  • Dimensions: 9.02 x 5.98 x 0.32 inches
  • Shipping Weight: 0.46 pounds


Related Categories

Books > Business & Economics > Careers - General
Books > Business & Economics > Sales & Selling - General
Books > Computers & Internet > Programming Languages - General

 
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