Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith


Overview - SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.  Read more...

 
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More About Selling the Invisible by Harry Beckwith
 
 
 
Overview
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

 
Details
  • ISBN-13: 9780446672313
  • ISBN-10: 0446672319
  • Publisher: Grand Central Publishing
  • Publish Date: March 2012
  • Page Count: 247
  • Dimensions: 7.4 x 5 x 0.8 inches
  • Shipping Weight: 0.45 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Industries - Service

 
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