Excerpts
From the book
From the book
Chapter 1
The SHRED Concept
SHRED is a revolutionary diet plan that combines several different strategies in an effort to help users lose weight, increase confidence, and improve overall wellness. Unlike many other programs that simply focus on how many pounds are lost on the scale, SHRED also improves other health factors, such as reducing risk for high blood pressure, decreasing the risk for diabetes, and improving energy levels. With so many programs available it is reasonable to ask why one would choose SHRED over another popular diet. The answer is simple. SHRED allows you to eat normal food that's inexpensive. It is extremely simple to understand, and it does not require perfection for you to find success. Another important aspect that many SHREDDERs have liked is that the diet can be customized based on the results you're looking for or any dietary preferences you might have. You will find that making substitutions while SHREDDING is not only allowed but encouraged, as it will not impede your success in any way.
There are many programs that can help you lose weight, but there are few that combine the appropriate balance of challenging you while at the same time not making it too difficult to follow for the long term. One major problem with many diet plans is that while they can help users lose weight, they are so extreme, difficult, or uncomfortable that dieters are unable to follow the guidelines for an extended period of time. The second you stop following the plan, the pounds that were lost pile back on with a vengeance, and often, then some. This is not the case with SHRED. The vast majority of those surveyed who tried the early versions of the program repeatedly commented that unlike other plans they had tried, SHRED was one they could see themselves following forever.
There are many principles at work in SHRED that lead to the tremendous success that so many experience. Ease of use is at the top of the list: each day is thoughtfully planned out so that your need to think about what works and what doesn't is kept to a minimum. Ironically, many who have been asked about programs that give them the greatest level of flexibility in choosing the foods they can eat say that too much flexibility can actually make the diet more difficult. It's a struggle to have so many choices in front of them. SHRED spells out in detail each meal you will consume for six weeks, but it also gives you plenty of room to make substitutions so that you can swap out meals if you like.
SHRED is a six-week program. You may well stay on SHRED for more than six weeks, but each six weeks is considered to be a cycle. Based on the hundreds of SHREDDERs who have tried the program and provided feedback, the average weight loss for a cycle is between 18 and 25 pounds. Results, as with any diet program, will vary from person to person for various reasons, but more than with any diet I've developed or been aware of, what has been amazingly satisfying is how consistent the weight loss has been. Ninety-three percent of the people who have been on the program have lost weight each week of the cycle. Even better, many who had been using other diet plans and had hit a plateau found that just a week on SHRED got them losing weight again.
In general, those who are closer to their target weight will definitely lose weight but tend to lose weight a little more slowly. This is to be expected, so if you fall into this category, don't be disappointed if you don't see the numbers on the scale drop quickly or significantly at first. Look for any progress, whether it be increased...
 by Ian K. Smith "Pin It")
