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Small Business Web Sites Made Easy
by Steven Holzner


Overview -

Bring in more customers with your own web site

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions.  Read more...


 
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More About Small Business Web Sites Made Easy by Steven Holzner
 
 
 
Overview

Bring in more customers with your own web site

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer Learn essential HTML skillsPlan your site architecture Add style to your web site using Cascading Style Sheets (CSS)Make your pages come alive with JavaScript elementsIncrease leads, conversions, and sales using search engine optimization (SEO)Set up pay-per-click advertising, including Google AdWordsTrack metrics with hit metersMarket your site on FacebookCreate a shopping cart and enable credit card transactions

 
Details
  • ISBN-13: 9780071614818
  • ISBN-10: 0071614818
  • Publisher: McGraw-Hill Education
  • Publish Date: February 2009
  • Page Count: 264
  • Dimensions: 8.04 x 7.82 x 0.55 inches
  • Shipping Weight: 0.85 pounds


Related Categories

Books > Computers > Web - Design
Books > Computers > Interactive & Multimedia
Books > Business & Economics > Small Business - General

 
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