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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
by Barbara Smit


Overview -

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success.  Read more...


 
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More About Sneaker Wars by Barbara Smit
 
 
 
Overview

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

 
Details
  • ISBN-13: 9780061246586
  • ISBN-10: 0061246581
  • Publisher: Harper Perennial
  • Publish Date: March 2009
  • Page Count: 383


Related Categories

Books > Business & Economics > Corporate & Business History - General
Books > Sports & Recreation > History
Books > Business & Economics > Infrastructure

 
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